New Balance launches the Coco Delray: A tennis shoe for everyday players of all levels

To mark Coco Gauff‘s 21st birthday, New Balance is unveiling the Coco Delray, a tennis shoe designed for everyday players and built for all levels of competition. Released in two colorways, this latest shoe is inspired by the public courts in Delray Beach, Florida, where the young American first honed her game.

Coco Delray Yellow
Coco Delray yellow, photo credit: New Balance

What makes this launch even more special is the ad campaign narrated by Coco’s grandmother, Yvonne Lee Odom, a civil rights trailblazer. Through her voice, the campaign connects Coco’s legacy to the generations before her, emphasizing perseverance, passion, and breaking barriers. Training on the public courts of Pompey Park taught Coco more than just tennis—it showed her that communities shape athletes, and sports have the power to drive cultural change.

 

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The world No. 3 Gauff is the only WTA player with her own signature tennis shoe—the Coco CG model, which has seen two successful iterations. Now, she’s introducing the Coco Delray, a tennis shoe engineered for any match on any surface, from your local park to competitive play.

Available in both women’s and men’s sizes, the Coco Delray is designed to make tennis more accessible to everyone, reinforcing the idea that anyone who wants to play should be able to pick up a racquet and get on the court.

Coco Delray
Coco Delray, photo credit: New Balance

This versatile shoe blends style, comfort, and performance, featuring a low-top design, a nylon plate for stability, and a lightweight FuelCell midsole for superior cushioning and support. Its durable rubber outsole is built to withstand even the toughest matches. Inspired by ’90s tennis and basketball aesthetics, much like Gauff’s signature Coco CG2, the Coco Delray delivers a stylish, off-court look without compromising high-performance functionality.

“I’m incredibly proud to launch the new Coco Delray because it’s more than just a tennis shoe – it represents an opportunity to broaden access to those interested in playing the game and will have a positive cultural impact for generations to come,” says Gauff. “Delray Beach helped spark my tennis journey, so it’s special to me to tell the story of this community that influenced exactly why I love this sport.”

Coco Delray blue
Coco Delray blue, photo credit: New Balance

Throughout 2025, the Coco Delray will debut in new colorways alongside Coco Gauff’s signature model, allowing every player to match her style on court—regardless of where they are in their tennis journey.

The Coco Delray is available globally at newbalance.com and select retailers, with a suggested retail price of $110.

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