Coco Gauff was already the most marketable female athlete in the world prior to her French Open win, but she is now set to reap the rewards after becoming a two-time Grand Slam champion.
The iconic images of Gauff lifting the trophy after her brilliant win against world No 1 Aryna Sabalenka in Paris have been broadcast around the world, with former US President Barack Obama among those sending a message of congratulations.
Gauff’s career-prize money prior to her second Grand Slam win was already eye-watering, as she has claimed $24,368,100 in on court earnings before she claimed glory in Paris.
This latest win will secure her around $2.9m, given the current exchange rate between the Euro and the US dollar.
So her latest prize money windfall will see her move up from her current position on the all-time prize money list in women’s tennis.
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Gauff was in 18th place on the prize money list for women’s tennis heading into the French Open as she sat one place ahead of former world No 1 Ashleigh Barty and just behind former Grand Slam champion Kim Clijsters.
Now Gauff will leap up to No 12 in the all-time prize money list, just behind Agnieszka Radwańska and one spot ahead of Karolina Pliskova.
Gauff is certain to make a move into the top 10 of the prize money rankings soon and at the age of 21, she has plenty of time to try and challenge Serena Williams in the No 1 position.
Serena won $94,816,730 in her record-breaking career, with her older sister Venus second in the all-time list with $42,648,578.
Simona Halep is in third place with $40,236,618 in prize money and Maria Sharapova won $40,236,618 in a career that saw her win all four Grand Slam titles.
Iga Swiatek ($35,625,419) and Aryna Sabalenka ($35,625,419) are already in the top ten of the all-time list and with prize money increasing rapidly, there is a good chance those two and Gauff will be in the top positions on the prize money list when they hang up their rackets.
Gauff’s prize money in Paris is relatively modest compared to the $4.805m she was handed after winning the title at the WTA Finals in Saudi Arabia last year and she insists cash has never been her biggest motivation.
“I don’t like to spend money,” Gauff disclosed on the Tennis.com podcast in 2023. “When I had my first Grand Slam check, I wanted a car, but my dad had already bought it, so I don’t know what to buy now.
“There’s nothing crazy materialistic that I really want. I’m very satisfied with all that I have. I don’t want anything crazy.”
Gauff’s prize money will be dwarfed by the money she could collect from sponsors in the coming years and her marketabilty was highlighted as she was named the highest paid female athlete of 2024 by Forbes magazine, as they estimated her revenue from endorsements last year alone at $21m.
She has lucrative sponsorship deals with New Balance for her on-court clothing and she also has big deals with L’Oréal, UPS, Head, Barilla, Baker Tilly, Bose and Rolex.
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