Emma Raducanu and Naomi Osaka are tied for sixth place on Forbes’ highest-paid female athletes for 2024 list after both apparently earned the same amount of money this year.
Per the American business magazine, the British tennis star pocketed a total of $12.9 million this year. While just $900k came from tennis, the 22-year-old’s lucrative sponsorship and endorsement deals landed her additional $12 million.
Emma Raducanu© Forbes
Interestingly, the exact same is the case with Osaka.
Naomi Osaka© Forbes
Since winning the 2021 US Open in a historic way, Raducanu has been the collaborating with some of the most prestigious brands, including Dior, Tiffany & Co., Porsche, etc.
On the other side, the Japanese tennis star has had one of the richest endorsement portfolios for years. She has been very attractive for Japanese and Asian companies – the most notable one being Nissan – and she is also a global ambassador for brands such as Tag Heuer and MasterCard.
Raducanu figured out how to navigate better between tennis career and business stuff
Just a couple of days ago, the Briton admitted that she wasn’t prepared for some things following her 2021 US Open triumph – she was referring to all obligations she would have.
But since, she has learned how to say no to someone. And now, she has everything arranged perfectly.
“I was always working really hard, but I just think that I wasn’t prepared as well for the other things that inevitably do take some energy out of you,” Raducanu explained this week.
“I think now I’m a lot more structured. I’ll be like: ‘OK, I have this time where one hour we will talk about business. And now I’m going to go train for the rest of the week’. Also I think I’ve learned how to say no a bit more. Initially, I felt really bad for letting people down. I’d always want to do extra for whatever partner or magazine or whatever I’m shooting for.”
Tennis World USA