Tennis legend and entrepreneur Venus Williams is making moves off the court, teaming up with WeWard, the popular walking app that rewards users for their steps. As both an investor and ambassador, Williams is bringing her passion for health and wellness to the forefront, encouraging millions to stay active while earning rewards.
A shared mission for a healthier world
WeWard, a free app with over 20 million users worldwide, incentivizes walking by allowing users to track steps and redeem them for cash, charity donations, and retail rewards. With physical inactivity on the rise—31% of adults and 80% of adolescents fail to meet recommended activity levels—the partnership between Williams and WeWard is a timely initiative to promote healthier lifestyles.
Venus Williams champions walking for wellness
Williams, known for her relentless athleticism and dedication to health, sees this partnership as a natural extension of her values. She recently published her wellness book, STRIVE, emphasizing a science-backed approach to overall well-being.
“A large part of staying well and active is simply by moving your body whichever way you can,” said Williams. “With WeWard, walking becomes a fun and rewarding experience. I’m excited to be part of a movement that encourages people to take that first step towards a healthier, more active lifestyle.”
WeWard’s innovative approach to fitness motivation
Founded in 2019, WeWard has transformed walking into a gamified experience, increasing users’ walking activity by nearly 25%. The app has given out $20 million in cash rewards, donated $1 million to charities, and contributed to reducing 600,000 tons of CO2 emissions through increased pedestrian activity.
Hi, Venus here! Join me and 20 million others on walking app WeWard and get rewarded for every step you take! Use my referral code VENUS for extra rewards. Let’s walk and earn together 🧡
The right team makes all the difference. That’s why I invested and joined the team as an… pic.twitter.com/geAOZTLJRF— Venus Williams (@Venuseswilliams) February 26, 2025
In celebration of the partnership, WeWard launched a promotional campaign featuring a 50-second video of Williams tracking her steps and celebrating her achievements on the app. Additionally, WeWard pledged a $25,000 donation to CARE, Williams’ charity of choice, which focuses on combating global poverty and supporting economic growth, education, and healthcare.
Join the ‘Venus Williams Championship’ on WeWard
To make things even more exciting, WeWard is hosting a month-long ‘Venus Williams Championship’ challenge. Users can participate by walking and unlocking increasing donation amounts. If the final milestone is reached, WeWard will donate a total of $40,000 to CARE.
Participants can also engage in Venus-themed walking challenges and redeem special rewards such as sporting event tickets, Garmin watches, and gift cards.
A major milestone for WeWard
This collaboration comes at a crucial moment for WeWard, which recently expanded to 20 new countries and surpassed 1 million downloads in the U.S.
“We couldn’t have found a better partner to help us inspire more people to walk,” said Yves Benchimol, CEO of WeWard. “Venus has been such a huge inspiration to so many throughout her multi-faceted career, and we’re thrilled to have her energy, advocacy, and entrepreneurial spirit onboard to help us drive WeWard’s mission to get more people walking.”
With Williams on board, WeWard is set to make walking more than just a daily habit—it’s becoming a movement. Whether you’re looking to improve your health, earn rewards, or contribute to a good cause, now’s the perfect time to step up and start walking with WeWard.
For more details, visit WeWard’s official website.
Women’s Tennis Blog