Alycia Parks partners with Batiste dry shampoo as 2025 ambassador

World No. 55 Alycia Parks has partnered with Batiste, the well-known dry shampoo brand, as their official ambassador for 2025. The American tennis player recently took to TikTok to share how Batiste is an essential part of her tournament routine, helping her maintain fresh and clean hair throughout long days on the court.

Alycia Parks

@alyciaparks Come with me on a practice day with @Batiste ✨ I am so excited to be a #BatisteAmbassador this year! Their new Light dry shampoos are keeping my hair looking and feeling fresh on and off the court. Up Next ▶️ Open de Rouen 🎾 #BatistexAlyciaParks ♬ original sound – Alycia Parks

“First thing in the morning, I put some Batiste dry shampoo, as I’m proud to be a Batiste ambassador for 2025,” Parks said in her video on social media. “This helps keep my hair looking fresh and clean all day, especially during a tournament.” She also revealed that she always carries a bottle of Batiste in her tennis bag, ready for a quick refresh after intense practice sessions.

Alycia Parks
Alycia Parks in the Wilson Headliner Tennis Dress

Besides Batiste, Parks is also sponsored by Gillette Venus razors. On the tennis court, she is backed by Wilson, which provides her with beautiful tennis dresses and high-performance racquets.

On the court, Parks most recently competed at the Miami Open, where she reached the second round before falling to 2021 US Open runner-up Leylah Fernandez. Up next, she will shift to clay courts at the WTA 250 Copa Colsanitas Zurich presentado por Visa in Bogota, Colombia. Beyond tennis, Parks has expressed aspirations of opening her own restaurant once she hangs up her racquet.

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