Germany’s top-ranked women’s tennis player, Eva Lys, has officially been named a “Friend of the Brand” by Porsche, a move that solidifies her long-standing relationship with the luxury sports car manufacturer. This announcement comes as the 23-year-old prepares to compete in the Porsche Tennis Grand Prix in Stuttgart, where she will face fifth seed Jasmine Paolini in the opening round.
Eva Lys’s connection with Porsche is not new. She prepared for the challenges of a professional career for many years as a member of both the Porsche Junior Team and the Porsche Talent Team—programs designed to nurture the next generation of tennis champions. These early affiliations have now evolved into a new role as a “Friend of the Brand”, reflecting the mutual respect and shared values between the athlete and the iconic German brand.
‟I’m incredibly honored to join the Porsche family – a brand that embodies so many things that I love: performance, precision, and elegance”, said Lys. ‟As I continue to push the limits on court, it’s great to be supported by a company that shares the same drive for excellence.”
The young German now joins WTA players Iga Swiatek and Maria Sakkari, who are “Friends of the Brand” in their home countries. Interestingly, Porsche is not mentioning Emma Raducanu in this latest press release.
Lys made a splash this season with a strong showing at the Australian Open, where became the first lucky loser to reach the women’s singles fourth round in the Open Era. As for this week’s Porsche Tennis Grand Prix, it holds special meaning for Lys, as it was at this very tournament in 2022 that she earned her first main-draw win at a WTA event.
Now, as the world No. 68 and Germany’s top-ranked player, she returns to the Porsche Arena with even higher aspirations. Ahead of the tournament’s main-draw action, Lys played the Kick & Serve exhibition on Monday, alongside fellow Germans Laura Siegemund and Andrea Petkovic.
The Porsche Tennis Grand Prix is the flagship of Porsche’s worldwide involvement in women’s tennis. First played in Filderstadt in 1978, the long-standing Stuttgart tournament has been held in the city’s Porsche Arena since 2006.
Women’s Tennis Blog