The fashion world just served up a match point moment as Chinese tennis player Zheng Qinwen was unveiled as Dior’s global ambassador. The announcement adds another glittering accolade to the 22-year-old’s phenomenal rise, coming hot on the heels of her history-making Olympic gold medal win in Paris.
Qinwen Zheng adds another milestone to her growing résumé: the new global ambassador for Dior.
pic.twitter.com/qMfSV6w8vZ
— OneTennis (@tennis_photos) January 9, 2025
Amid this exciting news, rumors are swirling about Emma Raducanu’s departure from Dior. The British star, who famously signed with the luxury fashion house after her stunning US Open triumph in 2021, has reportedly let her contract lapse at the start of 2025. Fueling the speculation, Raducanu recently unfollowed Dior on Instagram—an unmistakable modern-day signal of change.
Zheng takes over Raducanu’s Dior ambassadorship.
Raducanu unfollowed certain brands at the new year when the contracts presumably ran out: Dior, Porsche, British Airways. But she hasn’t put out any statement on it. https://t.co/DQJWmgfKNT
— SHADY (@ateet09) January 9, 2025
As for Zheng, her star power is soaring both on and off the court. Known affectionately as “Queen Wen” by her devoted fans, she is the first Asian tennis player to capture Olympic gold in singles—a feat that has solidified her status as a national icon in China and a global superstar. Ranked world No. 5 by the WTA, Zheng is proving she’s just as formidable in the world of high fashion as she is in sports.
Dior has showered Zheng with praise, describing her as the embodiment of “elegance and boldness,” adding, “More than ever, this unique alliance seals the house’s commitment to empowerment and self-assertion, spotlighting the multiple connections that unite the worlds of sport and couture.”
Zheng’s partnership with Dior is just the latest in her growing list of elite endorsements. The tennis powerhouse already boasts collaborations with Audi, luxury cosmetics brand Lancôme, popular milk tea chain Chagee, and smartphone giant Vivo. With Dior now in her corner, the synergy between sport and style has never looked more seamless.
Women’s Tennis Blog